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Top 5 reason not to buy Fleet Graphics

 

whistler fleet wrap

This is bit of a turnaround on my previous posts but fleet wraps aren't for everyone.  I think that most companies will reap a handsome reward on their investment; however here are the top 5 reasons you might choose not to get vehicle graphics.

Cost

Fleet graphics typically range from as little as $1000 to several thousand dollars for a full wrap on a semi.  If you don't have a marketing budget, vehicle wraps are likely not for you.

Too Much Attention

The primary reason companies wrap their vehicles is to promote their brand. If you have a business where brand recognition is not important or you actually don't want people to know what's in your trucks, fleet wraps are likely a waste of money.

Your Drivers Need Re-Training

This might sound a little odd but if you want to promote your business and you know your drivers aren't well received you probably should think twice.  It doesn't reflect well on a brand when a truck with your 8 ft. high logo cuts off another driver.

You Never Wash Your Fleet (or at least not often)

If you want to promote your business with fleet graphics or a fleet wrap, you need to wash your trucks periodically. If that's not you - run the other way.

You're Planning on Replacing your Vehicle

A good truck graphic or truck wrap will last 5 years or more so when the cost is amortized over that period, it actually becomes a very cost effective form of promotion.  However, If you are planning to switch up your fleet in the next 6 months it might make sense to wait until your new trucks arrive.

Ok; so there you have five reasons to not buy fleet graphics.  While there are a small percentage of companies that fall into one of the categories above, I'd be willing to bet that more than 90% of companies with fleets would benefit from some form of fleet graphic whether simple vinyl logos of full on fleet wraps.

If you would like to learn more about how to promote your company's brand through fleet graphics, give us a call at (604) 200-5519.

  Get Your Free Vehicle Graphics Info Kit

Impact! Sign and Graphics is a full service sign company serving Vancouver and the lower mainland. We specialize in wide format printing including vehicle and window graphics as well as development and other exterior signs.

* Picture courtesy of Sunrise Signs

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Impact! Sign and Graphics is a full service sign company serving Vancouver and the lower mainland. We specialize in wide format printing including vehicle and window graphics as well as development and other exterior signs.