Subscribe via E-mail

Your email:

Download OurGuide to Window Signs

Browse by Tag

IMPACTsignbc Blog

Current Articles | RSS Feed RSS Feed

Fleet Wraps l It's Vegas Baby

 

fleet-wrap

 

We spent the weekend in Vegas at the Signworld annual convention.  While I went to stay abreast of recent changes to our industry, what really caught my attention was the use of signage.

Vegas is often referred to as "sin city" but I think the term sign city might be more appropriate.  There can't be anywhere in the world where there are more signs per square foot than on the Vegas Strip.

Over the next few weeks, I'll show you some examples of what they're doing in Vegas but this week I thought I'd start with fleet wraps.

In my world, a fleet wrap refers to companies that have a fleet of vehicles - could be cars or trucks - that have vehicle graphics applied to promote their business.  Many businesses struggle to understand the opportunity this provides to promote their firms.

No one knows the art of self promotion better than Las Vegas' shows and casinos.  The shows have developed trucks which are effectively moving billboards which do nothing more than drive up and down the strip advertising their sponsor.

So why do the Las Vegas casinos spend so much money on fleet wrap advertising.  The answer is obvious, it works!!  If you have a fleet of vehicle and are not using them to promote your brand you are missing one of your best advertising opportuntities.

fleet-wrap-download

Impact! Sign and Graphics is a full service sign company serving Vancouver and the lower mainland.  We specialize in wide format printing including vehicle and window graphics as well as development and other exterior signs.

  Related Posts Plugin for WordPress, Blogger...

Comments

Currently, there are no comments. Be the first to post one!
Post Comment
Name
 *
Email
 *
Website (optional)
Comment
 *

Allowed tags: <a> link, <b> bold, <i> italics

Impact! Sign and Graphics is a full service sign company serving Vancouver and the lower mainland. We specialize in wide format printing including vehicle and window graphics as well as development and other exterior signs.